Erick Calderon
Erick Calderon, originally in the ceramic tile business, pivoted to his passion for generative art, founding Art Blocks, a leading NFT platform. His journey began in childhood with an interest in coding, and despite not being able to draw traditionally, he found his artistic expression through programming. Encouraged by his wife, Calderon delved deeper into digital art, particularly generative art, where code creates unique images.
Art Blocks, Calderon's brainchild, revolutionized the NFT market for generative art. Artists upload algorithms to the platform, and buyers mint unique art pieces without knowing the outcome. This process not only generates one-of-a-kind art but also records the artistic process, adding value to digital art provenance. Calderon's commitment to Art Blocks was intensified during the pandemic, leading to its successful launch in November 2020, setting a new standard in the generative art space.